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商品編號： 9-800-211 出版日期： 1999/12/03 作者姓名： Eisenmann, Thomas R.;Ess, Charmaine;O''Hara, Ann 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 地域： Massachusetts 產業： Internet service providers;Retail trade;Beverage industry;E-commerce industry 個案年度： 1999 - 1999
商品敘述：
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came a difficult choice: How should Sendwine.com spend the venture capital money it subsequently had attracted? Should the company consolidate its niche position in wine gift giving? Or should it aggressively expand into new gift-giving categories under the "Send.com" name?
涵蓋領域：
Entrepreneurial management;Diversification;Service management;Internet
相關資料：
Case Teaching Note, (5-801-198), 16p, by Thomas R. Eisenmann, Abby Hansen
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